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Today’s guest, Rachel Miller of Moolah Marketing, had sat next to Micah on an airplane 18 months ago as a complete stranger.
Little did she know the advice she’d get on that flight would be just what she needed to hear to finally get the first version of her membership site launched.
At the time she didn’t have an email list, she wasn’t well known and had been holding herself back from launching her own program with a few common mindset hurdles that people often have when it comes to launching a membership site.
Rachel’s true strength was she’s really a certified expert at what she does. She had always wanted to share her expertise with others, but had never taken the steps needed to actually put that knowledge into a course.
After that flight she really put Micah’s advice into action and launched the first version of her program called Moolah shortly after.
About two years later, Moolah is now an incredibly successful membership program with roughly 500 paying members and thousands of past students that have gone through the course.
Throughout this episode, Rachel shares how she went about launching the first version of her membership program after that flight and some of the biggest lessons she learned along the way.
Listen to the full episode to find out how you can apply some of the same strategies to launching your own membership site or online course, completely from scratch…
You’ll also be able to find out what magic advice Micah had given her on the plane. As a hint, it has something to do with notecards 😉
What advice did Micah give Rachel and how can you you go through the same planning exercise?
To go through the same exact planning exercise at home you check it out here: How To Plan Your Entire Membership Site Content With a Stack of 3×5 Notecards and a Pen
This episode has tons of helpful advice for any coach or expert who’s been thinking about starting an online course or membership site but has no idea how to get started.
Before Rachel had started Moolah, she had created multiple Facebook fan pages with huge followings, we’re talking pages with over a few hundred thousand or million+ likes. Through her program Moolah, she teaches others how to build huge Facebook followings with raving fans the same way that she does for her clients.
To find our more about Rachel, you can head over to www.RachelMiller.com or for more info on Moolah and how you can grow your Facebook Following, visit moolahmarketing.com.
You can also join Rachel’s Facebook group “Facebook Page Massive Growth Strategies” to get geeky about Facebook, find out the latest strategies for marketing your business on Facebook and growing your own Facebook page.
Want to get advice from Micah on how to take your membership site to the next level? If you do we’d love to invite you to SuccessCon this Spring where we’ll be holding a half-day membership workshop.
Show Highlights & Links
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Episode Transcript
Micah: Hey everybody, it’s Micah with the Membership Site Success Show and today we get the pleasure of talking to Rachel Miller, who runs Moolah. She’s agreed to talk with us about her business and share some insights about how she went from not having a membership site really to now having a very successful membership site and some of the cool things she did along the way. Rachel, thanks for joining us!
Rachel: Yes, thank you! Micah, a lot of this has to do with you, you were influential in getting this started because I was sitting on an airplane with you and you told me „You just gotta go, you just gotta start this thing, no excuses, just start.“ You even sat there with me with three by five cards and we made an attempt of an outline during the plane ride. I found you a year later because I was remembering that conversation we had and I was like ‘I never thanked you.“
I guess it’s been almost 18 months since the plane ride but thank you so much for the time that you took with me that I had no name, I had no business and you took some time to help get over those mindset hurdles that we put in our place for our success and I owe the world to you.
Micah: Yeah, I think you took a ton of action so tell me what did you do, what all happened?
Rachel: So, we were on a plane and I told you I build audiences and at the time I think I built three audiences, I built the Quirky Momma, I built it to 2.2 million, I built One Crazy House to over half a million fans and then I built a cat page to I think it was about 120 at the time. And so, I was like “I’m going to teach people how to do this“ and you were like “why haven’t you yet?“ and I’m like “Well I’ve got this, I’ve got this and I’ve got this… and you basically said “Let’s outline what parts you’re going to need.“
And you said to keep the beginning like your introduction course content to be about five lessons long, I think that’s what you said on the plane or maybe I just Interpreted it, I mean you guys know in 18 months things change. It was like five to seven pieces of content so I broke down what does it take to grow an audience and I broke it down into seven stages and then we built a course for that and then from the course we built a membership off of it and we’re nearing 500 members right now.
Micah: That’s awesome! So tell me, because some people use these things interchangeably, so you say you built a course and then you built the membership out of the course. Talk more about that, what did you add, what’s the difference to you?
Rachel: The difference is the course, well honestly I kind of thought it was going to be just a course but the people never left. So, you know how when you’re giving course support and you’ve invested them, you’re teaching them and you’re helping them grow and then the course is over and they’re still there, they haven’t gone anywhere and they’re not going no way any time soon. You’re like, wait a second guys, this wasn’t a lifetime of Rachel coaching, which is what the course became a little bit.
I had to learn how to say no and put some boundaries up that then allowed me to have time to build a membership. So the membership then became that ongoing coaching element or the course for life but you just pay monthly for it.
Micah: Nice, and you have close to 500 members now.
Rachel: In the membership. We’ve had 2600 people go through the course so far.
Micah: Oh, wow, that’s big! So, congratulations first of all!
Rachel: I know, thank you seriously, you don’t know the gift you’ve given me in that chat on that airplane.
Micah: I really am glad that it worked out and I do remember talking to you and talking about keeping it kind of simple so what did you feel you had to leave out to keep it simple in the beginning that you wanted to put in?
Rachel: Oh, I word vomit. So, I think the first when I word vomited on them and then they kind of helped me tone it back. So, you told me to keep it simple and I tried and I didn’t and then I created this monstrosity and I cut it back and now I’m starting, we actually increased our price to add more step back into it so it’s been a journey, like the first version I made I did not keep the three by five cards that I did with you but I re-did it with post-it notes and each one of these was one of the lessons.
So, I think we made seven modules, so there it is guys, this was the stage two version, the three by five cards didn’t survive. So basically, for those of you who aren’t on the podcast, sorry. This is a file holder and so I split each side of the file holder into four buckets to I have a total of eight different boxes and then in each box, I have a post-it note and each post-it note is one of the lessons. Some of the lessons are broken up into pieces, I did sketches on them so I can outline what the contents are going to be inside the course.
And this was the original course right here, all the original post-it notes and everything on what the content was going to be on the original course. And then what I did from that is I made the lessons and then as students had questions, we added more volume to it. We kept adding volume, I know i should’ve listened to you, keep it simple, until we started to see that people weren’t converting as well and that we were overwhelming people and we were getting complaints like where is this, and it was taking so much of our time just to guide people through our course.
So, then we realized, “Wait a second, what on Earth do we do?“ We broke all the advice from everyone who had advised us, who said keep it simple, keep it doable, keep it actionable. And so we took some parts out and this last version of the course we had an extra module that kind of added those extra pieces back in but we spread it out a bit so it didn’t feel like it was just being dumped with everything all at once. It’s a journey, thank you!
Micah: You’re welcome, that’s awesome. So when you say you are putting a part back in, did they feel like that’s a piece of bonus material or is it part of the core that they do or how do you position it?
Rachel: We positioned it as bonus material and then we also made a resource barn with bonus materials. That way we still have a place for those extras to go but it doesn’t detract from the “keep it simple“ plan.
Micah: Got you, cool. So, what exactly are you teaching people to do? Who are your customers and what are they learning?
Rachel: Our customers are any business that has a Facebook page on Facebook. We’re basically teaching them how to go viral or not necessarily go viral but how to get engagements and one of the by-prods of that is to get some virality on their content. So what I mean by viral is that your content has legs and it starts being shared without you needing to put ad money on it, without you having to push it everywhere. You wake up in the morning and you just find that more people were on your content than they were the day before without you doing anything to make that happen.
Micah: Got you, so, what are your goals, well let me ask this, do you sell them higher level services?
Rachel: We used to but that was when we only had a couple students and a couple hundred students. When we got over 1000 students we had to cut back on any services that we were providing. We just ran out of time to be able to deliver services and deliver the education and so we went with the education angle of the business and it’s been a lot of fun seeing pages grow. We’ve had 34 of our service get a single piece of content to over 10 million people.
It’s so much engagement with no ad spend of under 80 bucks, I think one person spent 80 bucks, I can’t say all 34 were organic, but they were able to get to 10 million people. So, it’s really fun to see what’s possible when you break steps down and you give someone a formula to follow that they can do A, they can do B, they can do C and they stay in a membership because not only can they do that once, they want to stay in the membership so they can see that continuously happen in their business.
Micah: Got you, so, with your membership, do you have a community aspect, first of all, and when did you introduce it, from the beginning or when?
Rachel: From the beginning. I’m a talker, I can’t help myself, I have to talk. So, yeah, I put them on the community and we talked all day, it’s a lot of fun. Essentially I needed an excuse or a place where I could limit myself, and so I limit myself only by the people that are in the membership to get the most of my attention. That way I’m not depleting all of my extra-wordiness and I’m not having anything left over for clients or for other projects that we have going on.
Micah: Okay so, first of all, for you, it’s a good channel, it’s a healthy thing for you to interact with them.
Rachel: Yes, it’s something my team limits me from, if that makes any sense. I love my community, I love being in there, I love talking to them, answering their questions, seeing their success is super exciting to me. I could probably spend all day in there in an unhealthy way.
Micah: Got you, so you say your team limits you but it limits you to the members, that means the members they get you as their guide within that group so it’s kind of group coaching.
Rachel: Yes, definitely.
Micah: Okay, how much, and this is maybe splitting hair so it may not matter but just out of curiosity, is the conversation in the group mostly led by you or do they bring up a lot of things also, is it a lot of peer-to-peer?
Rachel: A lot of peer-to-peer and we also have coaches in addition to myself that are in there coaching the group as well. So we have an ads strategy specialist and we also have a branding specialist in there.
Micah: Got you.
Rachel: And they both have their own businesses that are super successful and one of them also runs a membership, kinda cool. She built it through Moolah, through my course. So, you’ve not just affected mine, you’ve affected other people building memberships so thank you.
Micah: Yeah, you’re welcome of course. So, a question for you, just going back to that, what was it, cause you have heard about membership sites probably positives and negatives, so what was it that made you really, like what was the factor that convinced you?
Rachel: I started with a course and I think it was a little bit of the course content in the sense that the student of the course when they were finished, they wanted that on-going hand holding. I was answering questions, we were doing strategy sessions, we were doing hot seats during the course and when the course was over they wanted to have that keep going. So, that’s part of it and then part of it were the people that were sent to me, that gave me like tips. Like you, Roland Frasier, Stu McLaren, you all have said “wait a second, this content is perfect for a membership so that’s the logical next step for you and your content.“
Micah: Got you. How long have you been doing this, your business?
Rachel: Just over 18 months, so yeah, it’s been a crazy year. While I opened it I was on the plane with you and then next week or two I made that outline of the post-it notes that I showed you and then I launched it three days later to my audience of 100 people, I launched it literally by saying “Do you want to buy this“ and holding up my file folder and 47 of the 100 said yes and then from there we officially created the course, because I didn’t have a course, I didn’t have a membership, I didn’t have any content for them then. So I created the content and then we actually launched it January of 2017.
Micah: So, 47 said they would buy and did they buy?
Rachel: Yeah, they did, they did buy right then, we had the cart open for 24 hours or it might have been a little bit more than 24 hours, we closed it one Halloween. It’s the worst time, if I was logically thinking, this tells you guys do not overthink it, and you told me not to overthink it too, it’s the worst time of year to sell to moms, my audience at the time was primarily moms starting their businesses and when do you not sell to moms? When they’re trick or treating with their kids in their neighborhood, when did I sell to moms? Trick or treats! If I can sell the moms then, anyone can sell, don’t put any limitations to yourself.
Micah: When you were doing that launch and closing it on Halloween, were you actually having to do stuff like send out emails or was it all automated?
Rachel: You want a secret? I didn’t have any emails until I had I think over 500 students so my 500 students were my first email list. When I got 500 students, I bought an email server for that one. I did not actually have any emails that I was sending until I had 500 students and I only started selling them when my students said “why aren’t you sending us emails?“ I just used Facebook.
Micah: When you said you just used Facebook, sorry, I suck at Facebook, so, tell me more about that. When you say Facebook, cause there is ads on Facebook, there’s building of groups, there’s being in other people’s groups, so how do you get all this going?
Rachel: I just made sure I was in their feed all the time. If your audience is here listening right now and they go on Facebook and they look up Moolah Marketer, yeah there’s a couple people copying me but the one that’s got the big M, that’s me, if you go click and comment anywhere on there I will follow you for a long time and you’ll see me pop up in your feed over and over again, you’ll see my group and conversations in my group and I basically follow my audience.
By following you, after you see me a lot, you start to get comfortable with me and comfortable talking to me and the next thing you know, you’re in my group talking to me all the time and the next thing you know you’re buying from me. So, we have about a one out of six, one out of seven conversion rate from our Facebook group and from our list so. I’m a stalker, I make sure you’re engaging with me regularly on Facebook.
Micah: I’m glad you said it because I was thinking, you know, if this wasn’t an internet marketing conversation, this might sound a little weird, it’s like I’m just going to follow you forever…
Rachel: Well, at least 30 days, okay?
Micah: Love it, so that’s how you brought people over and have you since then added a lot of email marketing or other marketing or is it still the same?
Rachel: Yeah, we do some email. God, I think between 16 000 to 17 000 on one list and then I have another list of like 9 000 or 10 000. We separate our cold and our hot list. So we do some email marketing now, but our primary method of attracting leads, interacting with leads, keeping our leads hot is using just Facebook.
Micah: Okay, and how many people besides you on your staff are managing that?
Rachel: We have like six people on my team for Moolah and then on my blogs I have probably another six, seven people. My blogs are still running, those sites that I told you I’ve grown are still running. One of them I’ve sold but the other ones I have a team that runs them for me and they’re still earning income.
Micah: And do they drive traffic to this or a bunch of other stuff?
Rachel: They drive traffic to other affiliate offers and I used to sell products.
Micah: Yeah, that’s what I think I remember from when I met you is you were already, like you weren’t just blogging or like I have a website, you were making money from that.
Rachel: Yeah we were making multiple six figures from those websites so I think one of our sites was up, I think we got up to a six figure a month but that’s like a Christmas thing, it wasn’t a regular thing, but it was multiple six figures.
Micah: That’s amazing, that’s such a short stack, you’re producing content and making money online to making a membership site, it’s almost a little too easy for you. But, what’s maybe a mistake that you made that you would do differently?
Rachel: I think I would have started the membership earlier. I think I was so scared that the membership would add work to my plate that I waited to start the membership, I think I started seven months later after my first class, instead starting it right after my first class ended, starting the membership then, that would’ve been the logical stage to start the class. If not maybe that first one, maybe the second one but I waited until my third launch until I was like „Wait a second, these people aren’t going away between launch and I’ve got to do something with them.“ So I really should’ve started that a lot earlier.
Micah: Got you, so if you would have started it earlier, do you think today you would have more active members, would there just have been more people through the course and gone?
Rachel: I believe I would’ve had close to 1000 members if I had done that. So, that’s recurring revenue, that’s stable income, which, I love launches, they’re awesome, they’re exciting, they’re thrilling and they’re also like nerve-wracking and stomach-turning, you’ve done launches I’m sure, right, they’re stressful. But I’m one of those like up and down easily stressed people or easily excitable people. So launches are thrilling and full of adrenaline but at the same time having that stability that comes from a membership is just, there’s just nothing like it.
You can know that you can depend on it every month, you know that if you deliver, these are your results, to have that consistency that you can trust, that’s stable. That lets you then have those fun launches instead of those stressful launches so I would have started the membership a lot earlier.
Micah: Got you
Rachel: Everyone told me too, you know it takes a little while to tell yourself your own advice and to actually take action on it.
Micah: Yeah, I have so many things that I should have already done that I haven’t yet.
Rachel: I’m so thankful for it so my thing would be to have started it earlier in my course.
Micah: So, tell me what’s your best strategy, so you talk about engaging people on Facebook and all that. How are you actually getting them to become a member, what’s the initial offer that they take to become a member?
Rachel: Basically, when the course is over, I say “would you like to become a member for on-going support? If you want on-going support with me and my coaches, here’s the membership, if you don’t want on-going support with me and my coaches, there’s our peer support group.“ That way I’m not leaving my course alumni in the launch, they have an option, they can either choose to join for coaching or they can choose to join the peer support. Right now we have about 25% conversion, that goes right into peer support. And, it’s not a hard sell, we just open the doors and we close the doors usually one to two weeks later.
Micah: And, this person that we’re talking about, they bought a one time course from you and then this up-sell is being made?
Rachel: Yep, at the end of the course. So they have to complete the content to even get that offer really.
Micah: And the first content that they buy, how is that structured?
Rachel: It’s like you kind of outlined for me, keep it simple steps, so I have five to seven modules and then in each module I originally had five lessons but then those lessons were like 25 minutes long and that’s not really consumable so we chunked those lessons down to being all under 15 minutes. Some of them were as short as 5 minutes, but most about ten to 15. Those lessons now are shorter and they’re more like „here’s action,“ here’s the lesson, go take action, lots of little steps that each fill up the module and at the end of the modules they get the offer to join the course.
We also drip it now, we used to not drip the course, we had some problems when we weren’t dripping the course, people were overwhelmed and the support team, we were getting questions from all over the place so it was really hard for us to kind of gauge the answers. Some people were more advanced and the other people were not as advanced and everyone was like kind of angling for position in the Qs, the questions just got out of hand.
So, when we started dripping the content, it made a lot more easy for us to provide support for it. It also made it easier for our students to consume and it made it really easy to say „Okay, well, we finished week 6, now we’re going to have our seventh bonus week, which is kind of like a wrap up week and the week after, we’ll have like our closing week and after that we’re going to start moving into makers. So, if you want to continue to have this week to week to week pattern, we spend six, seven weeks getting them into that pattern. So, then they’re ready to keep the pattern going, it feeds really well into a membership.
Micah: That is really interesting, the delivery of the one time fee, it’s the continuation that they’re paying for.
Rachel: Yes, they’re getting the course, they get the first week right away and then they start week two when the course sales page closes. So they get week one as soon as they purchase and then the next Monday they get the second week, third week, fourth week, fifth week and then we have like a couple weeks in there that we take off so we have implementation weeks, so that’s about week four we have an implementation week, and I think week six or seven is the implementation week, which is when I give them kind of like a little bit of a pattern break and that’s usually when we do our hot seats so every day that week we’ll get on and look at their pages. So, they love that implementation week because they get their pages to be evaluated and their businesses and sales pages and sales process but they’re used to the hand-holding so it progresses very easily into a membership.
Micah: That’s perfect. With the members that you have now, what’s your goal as the side owner, what are you trying to build on the recurring side?
Rachel: I would like my recurring revenue to completely pay all of my staff and all of my expenses. So, that way my launches can do the fun stuff. I like to use my launches for big dreams and big plans, we’ve built a school in Kenya, we built wells, we use our launches for big dreams and as a team we like to think what is that big project we want to do as a team that we’re going to use this next launch for. It’s fun.
Micah: Got you, okay, how big do you think your market is? Do you see your business being something that can grow ten times and it’s just a matter of you marketing or?
Rachel: I think what I need to scale to the next level is a big affiliate. My last launch, we had Stu McLarren as our affiliate, before that I had Darren Rose and Jennifer Allwood and Steve Cho, they were my affiliates in the past but the scale of what the affiliates had produced in the past was a small scale. Stu came on as an affiliate and basically blew it out of the water and I was like “oh, that’s how an affiliate does affiliate launches“ I didn’t realize what that means. So that then changed for me how I did future affiliate launches.
Before that I would just mention „hey guys, here’s a product,“ I didn’t do the launch for it, I didn’t do the emails, the Facebook ads, I just said here it is. So, I saw the power of what happens with an affiliate who does an affiliate launch and if I could bring on even three or four affiliates similar to Stu, that would explode my business for sure. With that said, we’ve got foundations to put in place, I’ll probably need two or more staff people at least first and you know, there’s things that we’re getting in place so that’s I think the next stage for growth in my business, to find and attract some serious affiliates.
Micah: I like how simple that is versus I’ve got to increase the conversion of this and this and this and this and make these other things.
Rachel: My conversions are one out of six, one out of seven, I don’t think I can get that much better out of a cold audience.
Micah: I’ve seen the same thing and I’ve got to see it as a consultant a long time ago and it was very interesting, it wasn’t even on my own product but building out the Infusionsoft site for a couple of these guys who started launching for each other and watching that happen because you would see the launch starts and sales were good and whatever and then when one certain affiliate came in the whole thing would, it’s like more than all the rest put together, all of a sudden it was just like “Well, that’s one way to do it for sure.“
Rachel: And I felt like he cleaned the house with all the other affiliates, it’s not that, the other affiliates could’ve gotten some more of those sales but he had a bonus package, none of them had a bonus package, it just opened up all of these things of what I could do if I was an affiliate to earn income and how I can train my people to be better affiliates so that’s my I think my next stage, how to be a better affiliate and to teach my audience how to do that.
Micah: That’s awesome, there’s a lot of leverage there. That’s what membership sites are all about, you might as well sell it to more people.
Rachel: It’s making a difference in a lot of businesses, so if it’s making a difference I kind of have a duty to help more businesses then, if that’s my gifting and it’s making a known change, an obvious change in their lives and in their business and then I should probably do all I can to get it out there to more people so I can make more of an impact.
Micah: So let me get kind of a tip or an idea from you in general for all these other people who have membership sites about what you do. When you talk about how you train people to make their Facebook stuff, you know, more viral or more engaging or whatever, what’s a tip or two, kind of low-hanging fruit that people can know about?
Rachel: Whenever you look at a post that you’re writing, who is it talking about? Is it talking about you and your content and your stuff or is it talking about your reader? If your content is about the reader, if it makes them look good, if it makes them feel good, if it makes them and their lives better, something that they can see could make somebody else’s life better, they’re going to be more willing to share it.
They’re not going to share your experience on the stage, they’re not going to share your story of what happened to you, they’re not going to share necessarily your tips on how to fix this catastrophe because when they say that they say “I have that catastrophe in my life“ so they’re not going to share that or comment on it because they’re basically holding their hands up saying yeah that’s me.
Sometimes, people are willing to do that but you’ll get more people who are willing to say „Hey I will help you make your life better.“ Your reader, making their friend’s lives better. So if you can position your content in a way it puts your reader in the spotlight and puts your reader on the stage instead of you and your product on the stage, you will grow. Your readers will make it happen.
Micah: That’s awesome, thank you. I always like this because I get to ask myself questions, I need to do better there as well, so that’s great advice. I’m trying to think of any other questions, let’s talk about some of the technology you use, so what do you use for marketing now, for your email for example?
Rachel: For email we are on Drip, so we were on Active Campaign, had some deliverability issues, then on Drip we also started having deliverability issues and then I realized the problem is not the email provider, the problem is me and my headlines and I need to practice my own medicine that I say with Facebook, don’t use spammy headlines, well guess what I was doing with my email. It just took me two providers to learn this. Active Campaign was a great provider, I just didn’t know what I was doing and Drip is also a good provider now that I know a little bit more about what I’m doing.
We’ve been running our stuff through Postmark and through MX Toolbox to help us increase our deliverability rates so we’ve gotten our deliverability rates to I think we range between 40 and 80% when we’re not in a launch. When we’re in a launch tho, we see those rates just drop and that’s that punch in the stomach because I used the spammy words like “cart closed“ “sign up now“ “buy this.“
So that’s what I use for email then we have Wishlist is what we’re running our site on and we’re looking into Infusionsoft because I know Memberium works on Infusionsoft, that just seems so confusing, it feels like such a big step for this non-tech girl, we use Facebook for the majority of our marketing, we’re also marketing now through LinkedIn and that’s I think all the tech that we have.
Micah: That’s awesome, so tell me this, would you consider your membership site an advanced site, do you have a lot of bells and whistles or is it just the content and the community?
Rachel: Content and community and I like the way we have it laid out. We have it laid out with like a welcome sequence. Even in our course it kind of says „Here’s where you start, this is what the course looks like so you can navigate the course content.“ I love that about the course, I love having an entry point for people, almost like an entry path before they enter the real content.
Micah: Got you, I don’t think there is anything else to ask but I wanted to say, since you’ve been so nice to come on and share all of this, how do people get in touch with you if they’re interested in learning more about what you do or your course or anything?
Rachel: Yeah, I’m at RachelMiller.com, you can find me on my url which is Moolah.life, you can get on my wait list for my course and I’m on Facebook, the Page Strategies is my Facebook group where we give away all of our secrets for free.
Micah: Nice, I like the… Sorry, I was just thinking of the spammy headlines.
Rachel: Exactly, that’s why I’m having problems with my email.
Micah: It’s great, we’ll put links to all that underneath the video but is there anything else that you’d want to share with other membership site owners who are thinking about taking the plunge?
Rachel: I like what you told me, which was keep it simple and just make your outline five to seven cards. You can start with your progressive path like how you’re going to bring people through your content with just three by five cards and just do it now, literally just do it on your airplane ride, it’s that simple. You might have to redo it after you’re on the airplane ride because you realize „wait a second, this doesn’t make logical sense“ but then the second time you make it launch it as it is.
You can launch it with just your file holder, you don’t have to have a fancy launch with videos and sequences. Do I have those now? Yes. Did I start like that? No. Was it super successful when I started? Yes. Is it super successful now? Yes. But it doesn’t need all of the bells and the whistles to be a successful membership and to be a successful course. So if you’re looking at those bells and whistles and you’re just like „Oh my word, I can’t do that“ just don’t, you can scale it back and make it doable for you.
Micah: I love it so much, that’s perfect advice.
Rachel: That’s what you’ve told me.
Micah: That’s why I love it.
Rachel: I know, it’s from you, thank you.
Micah: You’re welcome. We’ll end right there guys, thank you so much, thank you Rachel.
Rachel: Thank you Micah.
