Unless you’ve been living under a rock (no judgement here if you are), you’ve probably heard about ChatGPT. The AI-powered chatbot that is currently taking the Internet by storm.
From solving complex coding problems to writing music, it is a powerful tool whose use-cases aren’t even fully understood yet.
As an example, here’s a funny example of an AI poem ChatGPT wrote about Memberium:
ChatGPT is not the only AI language model that is out there. Google is most likely going to be releasing something soon to compete.
You’ll also find many SaaS companies offering AI content generators such as Jasper.ai which are mostly all based around the GPT-3 model – created by the same company as ChatGPT, OpenAI.
With all that being said, here are 5 ways you can leverage AI in your membership site business to scale in 2023.
1. Generate Content
This is the most obvious so I wanted to get it out of the way. You can absolutely use AI to generate content such as courses, lessons, lead magnets, and the like.
You, as the expert in your subject matter, will still need to direct the AI and you will need to fact check it.
However, content itself will probably become a commodity as AI gets more popular and powerful.
We’re in a special time transitionary time where you can reap huge rewards by taking advantage of the tech.
- Course Outlines
- Lead Magnets
- Social Media Posts
- Video Scripts
- Marketing Emails
- Generate Quizzes for your courses
Just a few examples to get your mind thinking… heck you could even ask ChatGPT to give you a list of more ways…
2. Research Ideas
Our number one recommendation when it comes to sourcing ideas is your existing customer base.
Read reviews, feedback, and anything your customers are saying online and use that as a jumping off point if you’re looking to create more courses or content.
However, you can use use ChatGPT to come up with brand new ideas or even extrapolate on ideas given by your customers/members.
This is especially useful if you’re starting in a brand new niche or building your first course and membership.
3. Chatbots
A use case that I’m sure will continue to grow and more tools will become available on the market are that of AI chatbots.
Soon, you’ll be able to have a customer support chatbot that can assist with your regular customer support questions without human intervention.
This will have the ability to save you a TON of time and expense by outsourcing customer service to an AI vs. hiring out.
https://www.chatbot.com/ is just one example of many that are working on perfecting this tech.
To illustrate my point, look at this video of Google’s AI that made a phone call to book a salon appointment:
4. Improve Marketing
You can use the existing tools such as ChatGPT to improve your marketing. Feed it some info about your business and membership site, who is currently buying, and other relevant info.
Then you can ask it to try to help you identify customer pain points, frustrations, key problems they want solved and more.
You can have it generate headlines, subject lines, social media copy, sales video scripts, responses to objections, and more.
You can create a marketing plan with a detailed buyer persona extremely quickly using ChatGPT and the other tools on the market right now.
The exciting part is that marketing usually translates into direct sales/money. Cha-ching!
5. Hyper-Personalization
Finally, and possibly the most exciting thing that will come as AI tech advances is the ability to hyper-personalize experiences for your members.
Even with Memberium right now, you can create complex logic with tags that track a member’s interests and conditionally displays offers and course recommendations.
But soon, this will be handled by AI.
AI in the membership space will be able to create personalized learning tracks for each member on the fly.
I’ve yet to see this become commercialized yet, but I assume that something will become available very shortly if it isn’t already around and I’m just unaware.
How You Can Stay Relevant Moving Forward
Perhaps the biggest question coming out of all this is how can content creators stay relevant.
At the current moment, I don’t think you have anything to be worried about. There are clear limitations of AI especially when it comes to fact-checking.
However, those issues will be resolved at some point in the future and then what?
Simply put, the value will be in your personal or business brand and the ability for you to deliver results (not information).
In fact, this has already been the case for quite some time. People have been paying for “less information” (vs. researching and learning unstructured online) and results vs. just a library of info.
Just like the internet itself, AI will change the way certain things are done, but as long as you are willing to adapt and pivot then you’ll be poised for exponential growth!
