If you’ve thought to yourself recently ‘email isn’t working nearly as well as it used to for my business...’ Or ‘my open and click through rates are getting lower and lower’ and you aren’t sure what to do about it... Then you’ll want to watch this video to get some expert answers. In this new video interview and article, Adrian Savage shares what’s changed with the way that email deliverability works.

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Traffic, leads and sales are the lifeblood of any successful membership site. If you’re unable to convert enough of your site’s visitors into leads, you might also be having a hard time getting enough people to sign up as paid members.

When you’re thinking about ways you could get people to join your membership site, you could think of the process just like relationship that progresses through different stages as someone gets to know you. Turning your traffic into leads is one of the key stages in moving that relationship forward to get them to eventually join as a paying member.

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A lot of times people jump right into starting a membership site, without realizing what’s involved in creating one and actually making it work.

This can lead to a lot of wasted time, money and effort. There’s a huge difference in terms of the time, effort and resources needed to create either of them.

With this in mind, throughout this article, we’ll compare and contrast some of the differences between starting a simple membership site and an online course.

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Today’s guest, Rachel Miller of Moolah Marketing, had sat next to Micah on an airplane 18 months ago as a complete stranger.

Little did she know the advice she’d get on that flight would be just what she needed to hear to finally get the first version of her membership site launched.

At the time she didn’t have an email list, she wasn’t well known and had been holding herself back from launching her own program with a few common mindset hurdles that people often have when it comes to launching a membership site.

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In this episode, Michael Hunter, the co-founder of GoSpiffy joins Micah to discuss how to effectively structure online course content so it’s focused on delivering real results for your students.

A few years ago, having 40+ hours of content inside of an online course would be a great selling point. Over the years the way that you should structure an online course (or membership program) has evolved to being all about the results that it delivers.

Over the years Michael has worked with some of the world’s biggest personal brands. For several years he was the CMO of Brendon Burchard’s organization. Besides running Spiffy, he’s helped countless authors, experts, coaches and speakers in monetizing their knowledge online.

Throughout this episode Michael shares a ton of nuggets that he’s learned from all this experience and shares some of the most common traits that these successful business owners have shared.

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In today’s episode, Chris Badgett, the CEO and co-founder of LifterLMS joins Micah to share his insights about online course design, membership sites and his advice for anyone who’s thinking about starting an online course.

Starting an online course is hard. When you’re trying to start your own online course, people run into what Chris refers to as “the five hats problem”. To run a successful online course, you have to be an expert, you have to be a community builder, an instructional designer, a technologist and you have to be an entrepreneur. Fulfilling all these roles yourself can be a huge challenge.

Chris shares his advice on how you can overcome this problem and talks about the right way to approach launching an online course when you’re just getting started.

Throughout this episode, Chris shares a ton of useful nuggets you can use to improve your online course or membership site. He discusses the importance of using feedback loops to improve the outcomes for your students and ultimately make your online course more successful.

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