Turning Your Skills & Expertise Into a Successful Membership Site With Rachel Miller of Moolah

Today’s guest, Rachel Miller of Moolah Marketing, had sat next to Micah on an airplane 18 months ago as a complete stranger.

Little did she know the advice she’d get on that flight would be just what she needed to hear to finally get the first version of her membership site launched.

At the time she didn’t have an email list, she wasn’t well known and had been holding herself back from launching her own program with a few common mindset hurdles that people often have when it comes to launching a membership site.

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Structuring Your Online Course Content to Deliver Real Results Faster With Michael Hunter [Episode 23]

In this episode, Michael Hunter, the co-founder of GoSpiffy joins Micah to discuss how to effectively structure online course content so it’s focused on delivering real results for your students.

A few years ago, having 40+ hours of content inside of an online course would be a great selling point. Over the years the way that you should structure an online course (or membership program) has evolved to being all about the results that it delivers.

Over the years Michael has worked with some of the world’s biggest personal brands. For several years he was the CMO of Brendon Burchard’s organization. Besides running Spiffy, he’s helped countless authors, experts, coaches and speakers in monetizing their knowledge online.

Throughout this episode Michael shares a ton of nuggets that he’s learned from all this experience and shares some of the most common traits that these successful business owners have shared.

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How to Create a Successful Online Course and Membership Wisdom with LifterLMS Co-Founder Chris Badgett [Episode 22]

In today’s episode, Chris Badgett, the CEO and co-founder of LifterLMS joins Micah to share his insights about online course design, membership sites and his advice for anyone who’s thinking about starting an online course.

Starting an online course is hard. When you’re trying to start your own online course, people run into what Chris refers to as “the five hats problem”. To run a successful online course, you have to be an expert, you have to be a community builder, an instructional designer, a technologist and you have to be an entrepreneur. Fulfilling all these roles yourself can be a huge challenge.

Chris shares his advice on how you can overcome this problem and talks about the right way to approach launching an online course when you’re just getting started.

Throughout this episode, Chris shares a ton of useful nuggets you can use to improve your online course or membership site. He discusses the importance of using feedback loops to improve the outcomes for your students and ultimately make your online course more successful.

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How to Create a Successful and Authentic Membership Site That’s Built for the Long Term With Tracy Childers [Episode 21]

In this episode Micah interview’s Tracy Childers, “the godfather” of membership sites. Throughout this episode Tracy shares how he co-founded WishList Member. He shares his advice on how to run a successful membership site for the long term and his advice on starting a reliable business partnership.

Tracy and Micah talk about how the subscription economy has evolved over the years. Where it’s headed in the future and what this means for people who are looking to start a membership site. They also discuss a few important topics that every business owner should start considering to make sure their business stays prepared for the future. To find out what they are exactly, you’ll want to check out the full episode…

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Advice On Building a Startup and Improving Customer Retention with Kyle Leavitt [Episode 20]

On today’s episode, Kyle Leavitt will be joining us. We discuss building a startup and what it takes to build one from the ground up. Kyle shares his advice on improving customer retention, increasing customer loyalty and the importance of core values in a business.

Kyle Leavitt is the recent co-founder of LoyalStream. He had also co-founded CustomerHub, which he sold to Infusionsoft, where he became a key leader who helped grow the company from $1M to $100M+ in annual recurring revenue.

Kyle joined Infusionsoft in 2005 then started talking to entrepreneurs every day on the phone and selling Infusionsoft to them. He left Infusionsoft in 2008 and started a software business with his brother and business partner called CustomerHub, which he then sold back to Infusionsoft and joined the product team where he served as Director of Product Management and later VP of Product.

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Establishing the Endgame For Your Membership Site and Positioning Yourself as an Authority Figure with Eric Christopher [Episode 19]

Eric Christopher is an innovative business consultant and media expert who helps business owners position themselves as authority figures and assists them in gaining exposure through major media channels.

Throughout this episode, Eric brings up some key questions every business owner should ask themselves about what the ultimate endgame is for your business and what the end game is for your membership site.

Eric shares his advice on how you can better position yourself and your brand as a respected authority figure for the long term that matches up with the goals and core values that you have for your business.

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Kim Snider Shares Her “Reverse Funnel” Strategy And How to Use it to Launch a Membership Site the Right Way [Episode 18]

In this episode, long time marketing expert and finance veteran, Kim Sinder shares the inside story of how she launched her new membership site, “Sane Crypto” with Memberium for ActiveCampaign.

Kim won Infusionsoft’s ‘Most Helpful Partner’ award a few years back and was big in the Infusionsoft space. Before that, she started an Investment firm that was on the Inc 500 list two years in a row

You’d think that someone with all this marketing experience would build an advanced membership site with a pretty complex marketing funnel, right?

She did the exact opposite. Kim marketed and built her membership program strictly following what she refers to as the “reverse funnel concept.”

To find out how she did it, you’ll want to check out to the full episode to discover how…

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Episode 16: Simple Sales Advice for Membership Site Owners With Master Marketing Strategist Dave Dee

In this new episode of the Membership Site Success podcast, Micah interviews marketing legend Dave Dee. Dave shares his incredible story of how he went from being a struggling magician, to becoming one of the world’s best marketers and Chief Marketing Strategist for GKIC.

He credits his transformation to one big shift in his thinking that he learned from Dan Kennedy. In this interview, Dave explains how membership site owners can use that same mindshift to transform their business for the better, and much more…

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