How to Improve Your Email Deliverability in 2020 with Adrian Savage
The game has changed when it comes to how email deliverability works. In fact, email marketing has changed forever. The problem is most marketers and business owners haven’t been keeping up with these changes.
If you’ve thought to yourself recently ‘email isn’t working nearly as well as it used to for my business…’
Or ‘my open and click through rates are getting lower and lower’ and you aren’t sure what to do about it…
This video will help give you some expert answers about what you can do about it. In this new video interview and article, Adrian Savage shares what’s changed with the way that email deliverability works.
Adrian has worked with top marketers like Neil Patel, Lisa Sasevich, Eben Pagan (and many others) to improve their email deliverability.
He also shares his best advice on how you can improve your open / click through rates and email deliverability with your email list. Along with a new, free tool you can use to measure your “email health score” and get other useful reports for tracking your email lists engagement with Infusionsoft, Keap, ActiveCampaign, Hubspot or Mailchimp.
It’s no longer about the size of your email list. It’s all about the quality and engagement of your list. To find out what that means and get Adrian’s advice on how to get email working better for your business check out the full video above.
We’ve included the most valuable nuggets of info from the video below for you…
Three Things You Can Do Right Now To Get More Emails Into Your Lists Inbox
Improve it by not mailing contacts who don’t open your emails . Adrian has a free tool you can use to check your “email health score” and run other reports you can use to measure and track your lists engagement that CRM’s don’t give you in their reporting.
Currently works for Infusionsoft, Keap, ActiveCampaign, Hubspot and Mailchimp.
Sign up for a free account here to get your “Email Health Score”
“Whitelisting Instructions” explain how your prospects or customers can tell their email provider they want to get emails from you. This ensures your emails will be delivered to their primary inbox.
There’s a great site that autogenerates whitelisting instructions that you can use.
You can generate your own instructions easily at: http://whitelist.guru
Scrubbing your list can help clean up any spam trap email addresses, incorrectly formatted emails, undeliverable email addresses and identify other emails that can cause problems for you.
Scrubbing your list is really easy to do with Adrian’s tool in Deliverability Dashboard. You can scrub your list with Adrian’s free integration in Deliverability Dashboard (Klean13 List scrubbing fees apply).
Ask Adrian any questions about your email deliverability, stay up to date with new info that Adrian has on improving your email open rates and talk with other business owners about email deliverability related issues in Adrian’s Facebook group, the Deliverability Dashboard User Group.
What matters most when it comes to improving your email engagement with Infusionsoft, ActiveCampaign, Hubspot or any other email marketing platform? Engagement!
The more Google thinks someone on your list is disengaged, the more likely Google is to send your emails to someone’s spam box.
By “disengaged” this means when someone hasn’t been opening or clicking any of your emails over an extended period of time.
This is the reason why you need to be ruthless in managing your list and cleaning it up.
Adrian’s Best Piece of Advice On How to Improve Your Email Deliverability…
The most important lesson for you to take away from this to improve your email deliverability is to stop emailing people who don’t open your emails after 90 days.
Adrian recommends if someone doesn’t open your email for 30 to 90 days then After send them to a re-engagement campaign.
Your re-engagement campaign could be 2-3 emails saying something along the lines of ‘Hey, I noticed you haven’t clicked or opened any emails lately, do you want to still receive emails from me? Click this link if you do…’
If someone doesn’t click any of those re-engagement emails, then you’ll need to remove them from your list.
A last option is to send them off to a retargeting campaign to try to get them to opt in again, or if they’re a current customer you can segment them into a special list that you won’t email and still keep opted in just in case.
Ultimately you’ll get more people seeing your emails even though you’re sending them to less people.
Otherwise you risk your emails going to the spam folder and Google not viewing your emails in a positive way.
The more you email people on your list who haven’t engaging with your emails for 90+ days, the more Google and other email providers will start to identify your emails as “spam”.