Often people don’t think about their membership site like they think about their marketing site. With your marketing site and sales funnels, you are assuredly tracking how many visitors you have, where they came from, and what they do on your site. Google Analytics is the standard for measuring your sites traffic patterns. Adding Google Analytics to your website is as easy as pie with the Google Analytics for WordPress plugin.
Tracking your members behavior inside of your membership site can be just as valuable. Marketing doesn’t end with the sale, and marks only the start of your customer’s relationship with you.
Rather than create a home-made analytics solution, Memberium integrates with Google Analytics to provide you with best-in-class plugin support.
Memberium detects automatically when you have Google Analytics plugin installed, and adds a new menu item to configure this integration. We provide an easy to configure dashboard that let’s you assign information about your members to your Google Analytics tracking data, allowing you to segment and monitor how your membership site is used.
Handling Personally Identifiable Information
The Google Analytics Terms of Service, which all Google Analytics customers must adhere to, prohibits sending personally identifiable information (PII) to Google Analytics (such as names, social security numbers, Infusionsoft contact Id’s, email addresses, or any similar data), or data that permanently identifies a particular device (such as a mobile phone’s unique device identifier if such an identifier cannot be reset), even in hashed form. Your Google Analytics account could be terminated and your data destroyed if you use any of this information.