I’ve been in this industry for 10 years. And throughout the years, I’ve seen many people become too complacent with their membership sites, thinking all the content they have is enough to retain current members and excite the audience to sign up.

But here’s one of the many things I learned: successful and effective membership sites are always growing, expanding, and evolving.

People love learning new things, and if a membership site fails to provide their needs, they leave and look for other solutions.

So what can you do to accelerate your sluggish membership site growth?

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Choosing the platform to build your membership site or online course is a big decision. Even if you’re just starting, switching down the road when you have existing subscribers or students can complicate things.

Getting started on the right platform from the get-go will help you grow and scale in the long run.

Here are 4 key reasons you’ll want to create your membership site or online course on WordPress over any hosted non-WordPress options.

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